Black
Our clothes are always black, with various shades and textures. Black is versatile, humble, and honest, making it a perfect backdrop for anyone. It's easy to mix and match, allowing for a minimalist wardrobe.
In production, waste is avoided with a permanent colour choice. Dirt does not show on dark colour easily and therefore less environmentally burdening washes are needed. Airing, steaming and brushing are often enough to make a black piece of clothing look as good as new and at the same time they prevent the colour from fading prematurely.
Black is a respectful choice for all occasions. It is a colour of safety, own private space and protection. At the same time it can be empowering and frees the user to concentrate in the important things in life.
With black clothing it is all about the person, not the clothes. Timeless and democratic, black remains relevant throughout life.
In production, waste is avoided with a permanent colour choice. Dirt does not show on dark colour easily and therefore less environmentally burdening washes are needed. Airing, steaming and brushing are often enough to make a black piece of clothing look as good as new and at the same time they prevent the colour from fading prematurely.
Black is a respectful choice for all occasions. It is a colour of safety, own private space and protection. At the same time it can be empowering and frees the user to concentrate in the important things in life.
With black clothing it is all about the person, not the clothes. Timeless and democratic, black remains relevant throughout life.