Nomen Nescio — About
Ethos
We want to change the way people think about fashion. What we need is less of everything, but better quality.
That’s why we choose quality over quantity and timelessness over trends. For us, this is minimalism – focusing on what truly matters.
At Nomen Nescio, we create timeless, gender- neutral black clothing that brings simplicity and ease to your everyday life.
Wear Values. Not trends.
Sustainability
The most important thing about sustainability of clothing is not to choose organic or recycled materials; it is to change how people think about and use clothes. We should consider what we need and take good care of the pieces we have. When you have only your favourite garments in your wardrobe instead of multiple pretty options, the closet is much more functional and omnipotent, and you can wear your most loved clothes daily.
That is why we at Nomen Nescio have chosen permanent styles, not fast-changing trends. We want to make clothes that will be in heavy use for many years to come – cornerstones of the wardrobe: a t-shirt you choose every time you wear a t-shirt, wool pants you want to live in during the colder days. We have concluded that black is the most usable and suitable for all occasions. That is why all Nomen Nescio pieces are always black.
On top of that, it is obvious that sustainability also means choosing the ecological fabrics and local responsible production.
Strategy
Nomen Nescio is a Helsinki based design studio focused on minimalistic aesthetics and values. Our aim is to create timeless, thoughtful and long-lasting design. Nomen Nescio was founded in 2012 with core values of being kind, honest and respectful towards people, environment and the nature we live in. Once these moral decisions where made, the path of how we do business became clear. At Nomen Nescio we think sustainability is a commitment that we do to ourselves and to the society we live in.
Nomen Nescio collection is an evolving composition of minimalistic everyday clothing. Collection is seasonless, based on permanent modern classics, accompanied with regularly released highlights. All the released collections are in seamless continuity and easily combined. With highlights we experiment new fabrics and models, while classics are visualizing the ground of Nomen Nescio style.