East × North: Vein Pop-up 24/10 – 22/11/25

East × North pop-up brings the best of Nordic design to Helsinki

We at Nomen Nescio are excited to launch the first event in our Open Call program: East × North, a curated pop-up in collaboration with Vein, a Hong Kong-based multi-brand concept store specializing in Scandinavian designer fashion. For a limited time, Vein brings a unique selection of carefully chosen contemporary design brands to our store, offering a fresh and inspiring perspective on Nordic fashion in the heart of Helsinki.

East × North: Vein Pop-Up
24/10 – 22/11/25
Nomen Nescio Store
Fredrikinkatu 33, Helsinki

The East × North pop-up presents a curated selection of Nordic and Hong Kong-based design brands: sustainable leather bags by KONÉ, handcrafted silver jewelry by TOURELL, sleek electric diffusers by DIFUSË, artisanal fashion by MKDT Studio, unisex accessories by LOUIS ABEL, Eastern philosophy-inspired scent by LLEMS, and leather accessories by CAFUNE.

Products at the pop-up are available in limited quantities.

Meet Melinda Wong

At the heart of Vein is founder and director Melinda Wong, a visionary entrepreneur with over 30 years of experience in fashion, branding, and retail. Since 2011, she has introduced more than 70 Nordic designer brands to Hong Kong and established Vein as a leading destination for contemporary Scandinavian fashion. Her expertise in Scandinavian aesthetics and conscious design has shaped a carefully curated selection of clothing, accessories, and home objects.

About Nomen Nescio Open Call

Nomen Nescio concept store serves as both a permanent retail space and a platform for exhibitions, pop-ups, performances, and creative encounters. The gallery offers around 20 m² of space, a 4.5-meter wall suitable for projections or hanging works, and a 4-meter-wide street-facing window. Selected creators can realize their projects free of charge, with full support from our team and optional visibility through our channels. Projects may last from one hour to one month and can take any form, from artistic to commercial expression.

For the 2025–2026 Open Call, we received hundreds of applications from around the world. We are now starting with this unique, cross-cultural pop-up, while upcoming projects will focus more on artistic expression. With East x North, we are thrilled to showcase some of the best emerging Nordic design in Helsinki, connecting international creativity with the local community and reinforcing our concept store’s role as a hub for culture, style, and inspiration.