Helsinki Concept Store

We have opened a new Concept Store in Helsinki – a space where fashion, architecture, and culture meet in a new light.

Light plays the main role: reflections on glass and aluminum surfaces create a bright counterbalance to our signature black clothing. This store feels open, luminous, and ever-changing.

The Concept Store is not only a permanent retail space but also a cultural platform – a place for exhibitions, pop-ups, performances, and encounters.

Black clothing belongs in the light. Welcome to experience it with us.