More than a slogan

A slogan is more than just words – it’s a reflection of who we are. When we started shaping a new tagline for Nomen Nescio, we knew it had to be something deeper, something that truly captured the essence of what we do. Not just our designs, but the way we think, create, and exist.

These things aren’t always easy to define. That’s why we turned to our community. Because Nomen Nescio has never been just about us. It has always been about something bigger. About the values we share, the choices we make, and the impact we leave behind. 

In February 2025, we reached out to our community with a survey, inviting you to help define which word best represents the essence of “Values” in our tagline: Wear Values. Not Trends.

And the community answered. Their words reflected Nomen Nescio back at us: mindful, black, less, quality, comfort, timelessness, consciousness, minimalism, freedom, equality, craftsmanship, awareness, authenticity, attitude, empathy, simplicity, principles, thoughtfulness, longevity, ageless, purpose, essence, statement, functional.

And then there was you. A simple word, yet the most meaningful of all. Because without you, our community, none of this would exist. At the heart of everything we do is one purpose: to help you be more you.

This is why we create. This is why we exist. And this is why we continue to build Nomen Nescio – together.